Want to build a website for your small business, side hustle, or personal project but don’t know where to start? A website builder makes it possible to create a professional site in minutes – without coding, without stress, and even for free. Find out more about what a website builder is, why you need one, how it works, and what to look for when choosing the right tool.

Index

• Why Website Builders Matter: The Data
• Why Create a Website?
• What Is a Website Builder?
• Types of Website Builders
• AI Website Builders
• Pros and Cons of Website Builders
• Tips for Choosing the Best Website Builder
• Free vs. Paid Website Builders: What’s the Difference
• How a Website Builder Works (Step-by-Step)
• FAQs
  

Why Website Builders Matter

If you’re thinking about creating a website, you’re not alone—website builders are how most non-coders get online today.

• Around one-third of people (32%) have built a website before, and 74% of them used a website builder (All About Cookies).
  
• More than half (51%) admitted they abandoned their project due to design, layout, or security challenges – 22% never finished it (All About Cookies).
  
• Website builders are extremely popular: about 23 million websites were made using them, proving they’re the choice for people who don’t want or need to code (G2 Research).
  

Why Create a Website – For SMBs, trades & individuals

Whether you’re running a small business, starting a side hustle, or showcasing your hobby, a website gives you benefits that social media alone cannot:

• Professional image – customers trust you more.
  
• Findability on Google – most people search online before buying.
  
• Control – you own the site, not an algorithm.
  
• Leads & sales 24/7 – your website works even when you’re off the clock.
  
• Scalability – start simple, grow into an online store or blog later.
  

What Is a Website Builder

A website builder is software that allows you to design and publish a website without writing a single line of code. You choose a template, customize text and images, and hit publish. Builders often include features like contact forms, photo galleries, maps, and e-commerce tools.

Types of Website Builders (with examples & difficulty)

Not all builders work the same way. Here are the main types—with familiar brands and who they’re best for:

Drag-and-Drop Builders (Beginner-friendly)

Move text, images, and buttons visually—no code.
Website makers: Webnode, Wix, Squarespace, Weebly.
➡ ️ Best for: absolute beginners and small businesses who want to get online fast.

Template-Based Builders (Beginner → Intermediate)

Choose a ready-made design (restaurant, plumber, portfolio) and customize.
Examples: Webnode, Hostinger, GoDaddy Website Builder.
➡ ️ Best for: beginners who want structure with a bit of flexibility.

Visual Editors (Intermediate → Advanced)

Live editing with finer design control, more settings.
Website makers: Webflow, Framer, HubSpot CMS.
➡ ️ Best for: users with some design/tech skills who want more control.

WYSIWYG Editors (Advanced / Expert)

“What You See Is What You Get.” Powerful, but can feel technical.
Website makers: WordPress (classic editor plugins), Adobe Dreamweaver, Network Solutions builder.
➡ ️ Best for: advanced users (comfortable with HTML/CSS).

Pros and Cons of Website Builders

Advantages

• Easy for beginners—no coding.
  
• Affordable vs. hiring a developer.
  
• Mobile-friendly designs included.
  
• AI tools can generate layouts and starter copy fast.
  

Disadvantages

• Less flexible than hand-coding.
  
• Some advanced features are on paid plans.
  
• Switching templates later may be limited in some tools.

Free vs. Paid Website Builders: What’s the Difference

Webnode Free Website Builder

For testing ideas, student projects, or very small personal sites.

• $0 forever.
  
• Your site address looks like: yoursite.webnode.page (not your own.com).
  
• Small Webnode ads show at the bottom.
  
• Enough space for a simple website with text and a few photos.
  

Webnode Premium Plans

• Limited – $3.90/month
  Good for hobby or family websites.
  
  • Remove ads.
    
  • Connect your own domain name (e.g., mybakery.com).
    
  • Basic website features: add text, photos, contact page.
    
• Mini – $7.50/month
  Best for your first business website.
  
  • Free custom domain for 1 year (e.g., plumber-john.com).
    
  • Create email addresses with your domain (e.g., info@plumber-john.com).
    
  • Contact forms so customers can send you inquiries.
    
  • More space for photos and pages compared to Limited.
    
• Standard – $12.90/month
  Most popular plan for small businesses.
  
  • Everything in Mini.
    
  • Larger website size: add many more photos, text, and pages.
    
  • Connect Google Analytics (free Google tool that shows how many people visit your site).
  • Premium templates (extra professional designs to choose from).
    
  • Website backups: restore your site if you make a mistake.
    
• Profi – $22.90/month
  For growing businesses or professionals.
  
  • Everything in Standard.
    
  • Multilingual websites (e.g., English + Spanish version).
    
  • Private pages with member login (e.g., for clients or employees).
    
  • More space for bigger projects.
    
• Business – $31.90/month
  Best for online stores or larger organizations.
  
  • Everything in Profi.
    
  • Full e-commerce features (add products, prices, checkout).
    
  • Unlimited space for content and visitors.
    
  • Priority customer support.

How a Website Maker Works (Step-by-Step with Webnode)

1. Sign up for free – no credit card needed. Start here.
   
   
2. Create your website with AI or templates – AI speeds up the creation process in just 5 steps or you can choose a ready-made design (for businesses, shops, restaurants, portfolios, and more). See templates.
   • 2.A: Using the AI website builder
     
   • 2.B: Choosing a template
3. Make it yours – change text, add your photos, move buttons, and add a contact form with simple drag-and-drop.
   
4. Get AI help – answer a few questions and let AI suggest a layout and starter text.
   
5. Publish your site – go live in just a few minutes.
   
6. Use your own domain & email – upgrade when ready (Mini/Standard/Profi plans include a free domain name for the first year, e.g., yourbusiness.com).
   
7. Grow over time – improve your visibility on search engines like Google with basic SEO settings on your website (edit titles and descriptions for each page), create a blog, open an online store, or make your site multilingual.
   

FAQs About Website Builder Tools

Where can I build my own website for free

Several website builders let you start for free, including Webnode, Wix, Weebly, Squarespace, and Hostinger. With Webnode, your site stays free forever – no trial limits.

What’s the easiest way to make a website

The easiest way today is to use an AI-powered website builder. You answer a few simple questions, and the AI creates a ready-made website design for you. With Webnode, you can then adjust it using drag-and-drop — no coding needed. It’s perfect for beginners or tech rookies who want a professional site fast.

Are free websites secure

Yes. With Webnode, your free website is safe and shows the little padlock 🔒 in the browser so visitors know it’s secure.

Can I use my own domain on a free plan

No — free sites use an address like yourname.webnode.page. To use your own domain (like yourbusiness.com), you’ll need a Premium plan.

How long can I keep a free website

As long as you want. Your free website stays online forever, as long as you keep your account active.

What’s the minimum cost to build a website

You can start for free. Most small businesses choose a plan around $7–13 per month to get their own domain name and professional features.

Is it better to code or use a website maker

For beginners and small businesses, a website builder is faster and cheaper. Coding is only needed if you want something very advanced or custom.

What website builder do most people use

Popular choices are Webnode, Wix, Squarespace, and Weebly. They all let you start for free.

Can AI build me a website for free

Yes. Webnode’s AI can create your starter website in seconds, free of charge. It’s one of the easiest options for beginners or tech rookies.

Is it hard to build a website from scratch

Yes. Coding a site from scratch takes a lot of time and skill. A website builder removes that hassle so you can launch quickly.

Website builders are the fastest, easiest, and most affordable way to create a professional online presence. Don’t wait, start simple and grow your site alongside your business.

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Martina Zrzavá Libřická is a Freelance SEO Consultant at MartiSEO with 13+ years of experience both in-house (IKEA, Emplifi – formerly Socialbakers) and agency (Accenture). She specializes in International SEO, Product Management, and Strategy. Martina is an active mentor at Women in Tech SEO, The Freelance Coalition for Developing Countries, and privately. She enjoys organizing workshops and training for organizations or individuals. Martina actively publishes about SEO on LinkedIn in the Czech Republic to dispel the myths and educate people in organic search topics.

The post Build Your Own Website with a Website Builder (Beginner’s Guide) appeared first on Webnode Blog EN.

Exciting news! After seven years, Webnode is changing its leadership. Rasmus Mencke has taken on the role of Chief Product & Delivery Officer. We asked him what brought him from Silicon Valley to Europe, what kind of leadership inspires success today, and how he envisions Webnode’s future in the era of AI. 

You are currently based in Italy. Why did you choose Milan as your home?

I’m Danish by birth, but my life has taken me across the world — two decades in California, then Denmark, Sweden, and now Italy. Milan offers the perfect balance: a vibrant, international city at the heart of Europe, with a great quality of life for me, my American wife, and our two boys.

We love the easy access to nature — just yesterday I was hiking by Lake Como, only 45 minutes away. It reminds me of California: city energy combined with outdoor adventure. And of course, I love Italian food. 

What first brought you to the U.S. 20 years ago?

I’ve always been ambitious and goal-driven. After working at Oracle in Denmark, I got an opportunity to transfer to Oracle HQ in Silicon Valley, at the top of the dot-com boom. Opportunities like that you simply can’t miss.

I spent almost 20 amazing years at Oracle and then Salesforce, at Salesforce, I was part of growing the company from $300 million to $10+ billion in revenue during my time there.

Have you experienced any culture shocks after returning from the United States?

Adjusting from an American mindset to life in Denmark and Sweden was interesting. In Sweden, I was surprised to see empty offices during the summer — a concept almost unimaginable in the U.S.

However, the Scandinavian focus on work-life balance can lead to excellent results. In the U.S., work and personal life tend to blend. Personally, I spent years working very hard to develop my skills and grow as a leader. You need to earn the right to become a leader.

What leadership style can employees expect from you at Webnode?

I believe in leading by example, I am competitive and like to win, and the team can expect me to push to ensure that we have a winning organization and continue to grow. 

We are in a very competitive market, AI is changing the narrative, and we have to evolve with the changes in the market. You will see me focus on AI initiatives across the organization. It’s also important to me to celebrate our wins and successes and have fun along the way. 

Did you bring any habits from the U.S. that might be difficult for people in Europe to adapt to?

I am not shy, and I bring a very American “anything is possible” mindset. I see that as positive — I want people to feel comfortable taking risks and even failing. Innovation happens when failure is something we do not fear. 

Webnode’s headquarters are in Brno, but you live in Milan. Will you stay in Milan or are you eventually planning to move again?

Webnode, like the rest of Team.Blue, has a strong remote-first culture. Since being physically in the headquarters isn’t essential for my role, my home base will remain Milan. My plan is to be in Brno at least once a month to spend time with the team. Day to day, we’re constantly connected via Slack and other tools. Presence matters, but thoughtful communication is even more important.

How do you keep remote people engaged?

I believe that happy people create great products, and it’s important to think about all of us as one team. In larger online groups, it can be harder to build that feeling, so I focus on positivity and celebrating successes while also pushing us to improve. Motivation also comes from personal attention, so I rely on one-on-one conversations whenever possible.

What convinced you to join Webnode?

Webnode stood out in my search as I explored new opportunities. Webnode is a scale-up with strong potential to accelerate its growth. I was impressed by the professionalism at Team.Blue — the structured, goal-oriented mindset. With Team.Blue’s backing, I felt I could enjoy the best of both worlds: the agility of a smaller company with the support of a larger organization like Team.Blue. 

What are your key strategies in business?

Four things. First is data — making decisions based on solid information. Second is speed — act fast. Third is experimentation: we try, sometimes fail, learn, and iterate until we succeed. Finally, automation is crucial — streamlining processes so we can deliver faster.

I also believe in empowering everyone on the team to take initiative rather than waiting for instructions; results follow naturally when people are encouraged to act. 

Where do you see Webnode in the AI era?

Innovation feels fast, but honestly, today is the slowest it will ever be. With AI, Webnode is in a strong position thanks to our tools, customer insights, and Team.Blue’s support. For example, building a website can already be simplified with AI — answer a few questions, and you get a tailored site in seconds. But keeping it fresh is harder — and that’s where I see big potential.

Many small business owners, like plumbers or hairdressers, aren’t natural writers – or don’t have time for it. With AI, they just provide ideas, and we generate their content automatically, update the site, translate it, and even make it accessible for all users. My goal is to use AI not only to innovate but to make real business impact for the thousands of small businesses who are creating their digital presence with Webnode.

Do you have a personal motto that drives you?

Not really, but I like analogies. One I often use is: “Greatness is Earned, Never Given.” The idea is simple: hard work and effort are rewarded; we need to work for our talent. For me, progress means improving every day, even by a small margin. Like an athlete improving a little bit every day, and those tiny improvements will make them into champions.

At Webnode, we can’t compete with the biggest players head-on, but we can find niches and opportunities where we can excel. Focus on those, and in our own way, we win.

What characteristics should a good leader have?

For me, leadership starts with leading by example. A clear strategy and the discipline to follow it long term are essential, but people always come first.

Rasmus Mencke, Chief Product & Delivery Officer of Webnode

My job is to support them, create a safe environment, and inspire them to take risks. Innovation happens when teams feel secure enough to experiment. I want people to proactively take responsibility for jobs and seek out opportunities for improvements and change — everyone should feel ownership. I would never say something like ‘You shouldn’t have done that’ — it doesn’t lead anywhere.

What do you value in people?

Honesty, transparency, and empathy. I enjoy speaking with anyone in the company, hearing about their projects, and finding ways to support them. I also value experimentation — even with crazy ideas. Without it, you can’t break boundaries, and without breaking boundaries, you can’t grow. 

What or who helps you grow?

I do a lot of different things. Recently, I started coding again to keep a hands-on, practical approach. I follow podcasts, YouTube channels, and stay in touch with some of the best talents I’ve worked with in Silicon Valley to keep up with trends. I’m part of groups where we share ideas, sometimes hundreds of messages a day. But growth isn’t only about work — I hike, stay active, and I used to race sailboats in San Francisco, something I hope to return to. These activities keep me energized and creative. 

Are you able to disconnect from work easily?

Not really. I can only stay away from the computer for so long, especially if my family is not around. Lately, coding and AI keep pulling me back — I love experimenting and learning new things.

What does a typical day look like for you?

I start with a cup of coffee and a short run or workout— though it’s been hot in Milan, so even 5 km run can be a bit of a challenge. Afterward, I grab a cappuccino or coffee and then check Slack, emails, the news, and sales data. Most of my day is filled with meetings, where AI helps me prepare more efficiently. I also make time for strategy, reporting, and learning about Webnode.

My quietest hour is usually around 5-6 PM, when I plan for the next day and wrap up outstanding tasks. In the evenings, I like to unwind — watching Netflix or sometimes coding just for fun. I’m also trying to pick up a bit of Italian. I love learning new languages.

Are you trying to learn some Czech too?

If I lived in Brno, I would definitely try to learn at least some Czech. However, our team at Webnode is international, and English gets me wherever I need to be. Hopefully, I will learn a few Czech words. 

What is your approach to learning an environment and business you’re new to?

It’s quite simple: I talk to the right people and listen. For example, if I don’t understand how affiliate marketing works at Webnode, I’ll find the right person and ask them to spend an hour or two guiding me through the topic. 

You’ve been in your new position for three months now. What has been the biggest challenge for you so far?

Getting to know both the people and the business. Webnode has a complex setup, so I’m still learning how everything operates while also introducing myself and building trust. When you join a company as a new leader, people naturally wonder: Who is he? How is he? What’s going to change here? 

Part of my job is to show them that I’m approachable, here to support them, and focused on helping us succeed together.

How would you describe yourself to colleagues who haven’t met you yet?

I’m just a regular person like anyone else, with a genuine passion for building products and driving innovation. I believe happy teams build great products, so I try to create a motivated, supportive environment. I bring an outgoing, direct, American-style approach. On a personal note, I balance work with family life; I have a wife and two young boys. My goal is to combine ambition, team happiness, and fun.

What advice would you give young leaders who want to become CEOs?

First of all, work hard. Then, never stop learning, and don’t just stick to your own area of expertise. To lead, you need to understand marketing, finance, HR, and more – basically, get a broad view on many topics instead of focusing on just one thing.

Moving from expert to CEO also means relying on others and being ready for tough conversations and tough decisions. A lot of young leaders don’t think about the “dark side” of leadership. In Silicon Valley, I learned from people like Sheryl Sandberg, who is empathetic but also very direct: if you want to be a leader, you have to be realistic. You can’t be friends with everyone — sometimes that makes decisions, like letting someone go, impossible. Leadership takes clarity and courage.

And if you’re unsure about a decision?

You know when something feels right. Don’t drag out decisions — waiting rarely brings better answers. If it does not feel right, the answer is, in general, no. However, I do like to be proven wrong. 

Your next visit to Brno is coming up. What’s on your list besides work?

I will be visiting Brno again at the end of September, where we will be hosting an All Hands meeting and aligning on priorities. I am looking forward to meeting everyone again for a fun and engaging event.  Every time I visit Brno, I love to try the local “guláš”, it’s delicious. 

Webnode’s mountain trip

Tip: Read also an interview with Webnode Chief Personnel Officer, Zuzana Marková

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Jana LeBlanc is a Czech publicist, author, and blogger. She publishes in the magazines Moje psychologie, Respekt, Deník N, Reportér. She is the author of the book “Moje bejby Amerika”. She writes the blog “Co mi udělalo radost” – about life in foreign countries and the experiences of a mother of bilingual sons.

The post Greatness is Earned, Never Given: Meet Rasmus Mencke, Webnode’s New Leader appeared first on Webnode Blog EN.

To start a website for your business without first educating yourself on basic security concerns is like firing a cannon out of a canoe: you might make a splash, but your foundations won’t be secure or stable.

At Webnode, we take your security seriously. Let’s take a deep dive into phishing emails so that you have all the information you need to spot malicious intent inside your inbox today.

Index

• Understanding Phishing Emails
• Key Characteristics of Phishing Emails
• A phishing email checklist to help you detect scams
• The Phishing Attack on Webnode
• How Webnode Tackles Email Phishing Attacks
• Threats of Phishing Emails
• What to Do if You Receive a Phishing Email

Understanding Phishing Emails

We all know fake emails exist, but few people are experts on phishing attack prevention. And if that includes you, that’s okay. Let’s begin by asking, What is a phishing email?

Phishing is a cybercrime where scammers usually pretend to be an organization in an attempt to trick unsuspecting people or businesses into giving up personal information. Communication is done through email, and the kind of information they desire might include:

• login details, such as usernames and passwords
• credit card numbers
• social security numbers
• or any other sensitive information that can be exploited for financial gain

Alternatively, these emails might trick recipients into downloading dangerous malware onto their computer or other devices, which is usually done by getting them to click on malicious links or to download infected attachments.

Why is the scam called phishing

The term “phishing” comes from the word “fishing”, with “f” switched out for “ph”. This is a nod to the 1990s hacker and underground computer subcultures, which had their own unique in-group slang and spelling. Unlike regular fishing, emails are the “bait” used to “hook” fish – except in this case the fish are unsuspecting email users.

Scammers know some computer users are better at filtering out fraudulent emails from authentic ones. To run phishing scams effectively, they learned to “cast a wide net”, often pursuing a strategy of volume rather than quality. Ironically, the people who fall for these obviously harmful emails are ideal victims, as they are easier to manipulate and exploit in follow-up scams.

However, phishing emails have become more and more sophisticated over the years, giving even the most tech-savvy pause for thought. Regardless of your familiarity with technology, it’s best to be vigilant. The sooner you learn how to spot phishing emails, the better.

Key Characteristics of Phishing Emails

Fortunately, there are several characteristics of phishing emails that you can watch out for, starting now. If you can remember these, you’ll be able to scan your inbox with the efficiency of a detective and prevent yourself from getting scammed. Here are the red flags:

Some common signs of phishing emails.

• Generic or missing greeting – Phishers don’t usually have much information about you beyond what’s publicly available or obvious from your email address. Their emails might lack personalization or miss a greeting/salutation entirely.
• Requests for personal data – They need sensitive information to complete their scam.
• Unfamiliar or strange links – Watch out for hyperlinks or buttons. These might send you to forms requiring you to enter sensitive login details.
• Unsolicited attachments – Rarely do companies or organizations send unsolicited attachments. If something looks suspicious, don’t download it.
• Unofficial or weird sender address – This will probably look different from the official address you are familiar with. While some addresses are obviously unprofessional or fake, others look convincing or plausible.
• Poor spelling and grammar – Scammers are potentially young or live in foreign countries. Some phishing emails are hastily made, and you might spot spelling mistakes, unnatural grammar, or other errors.

It’s rare that a malicious email will feature all possible signs of a phishing email, but detecting even one of them means you should treat it as suspicious. If something “smells fishy”, it’s best to proceed with caution.

A first step in preventing phishing is ensuring your email domain is secure by using tools like the SPF checker.

A phishing email checklist to help you detect scams

Another email has just arrived in your inbox. You spot one characteristic that may or may not indicate that it’s a phishing attack, but you’re still unsure. Here’s a checklist for you to go through when inspecting a new email, including some clues we haven’t yet mentioned:

Your phishing email prevention checklist.

1) Double-check the sender – A familiar name can be faked. Look at the full email address.
2) Watch for spelling and grammar mistakes – They’re a common red flag.
3) Never share personal info via email – Legit companies won’t ask for it this way.
4) Be cautious of urgency or threats – Scammers want you to catch you off guard. They want you panic and act fast.
5) Hover before you click – Hovering your mouse cursor over a link without clicking it will allow you to preview the URL and check if it’s suspicious.
6) Avoid opening attachments – Especially from unexpected or unknown sources.
7) Check the signature – Missing or generic sign-offs can be a sign of fraud.
8) Keep your devices and apps updated – Security patches protect you.
9) When in doubt, reach out – Contact the company directly using trusted methods (you can also take screenshots of the suspicious emails as evidence).
10) Search for inconsistencies – Compare the email tone, branding, or format with past messages from the same organization. If something feels “off”, it probably is.

The Phishing Attack on Webnode

Phishing attacks can happen to anyone, and even the most observant internet users who are familiar with phishing can be tricked if a malicious email catches them off guard after a long day.

Furthermore, all organizations must be aware that scammers might wish to impersonate them in order to steal their clients’ information, regardless of their size. The client of a small business might use the same login details with them as they do for their personal bank account, for example. Sadly, Webnode isn’t immune to phishing attacks.

In June 2025, there were reports from our users about attempts to steal their login and personal information using fake email addresses and websites that resembled Webnode’s legitimate site. We take these attacks on our users with the utmost seriousness. We added a banner to your website administration and sent out a newsletter immediately advising caution and vigilance.

What the phishing email looked like

Check out this phishing attack example. How many of the signs of phishing emails can you see?

This is an example of a real phishing attempt.

It includes a generic greeting, unofficial email address, links asking for very sensitive information, and bad spelling – “payment methode”.

How Webnode Tackles Email Phishing Attacks

Webnode is committed to continued customer support and the security of its users. Please remember:

• Webnode will only contact you from email addresses ending in @webnode.xx (e.g. .com, .nl, .pt, etc.) – always check the sender address is correct before taking any action advised in an email.
• and most importantly, if you receive an email from any other domain, it’s not us, so do not do as prompted in the email.

Two-factor login authentication:

Webnode released two-factor authentication login, where two forms of identity are needed to prove who you are. The first factor is your username and password. Once these are verified, you’ll need to provide a second factor of identification via email.

If you’re interested in safety features that extend beyond how to spot phishing emails, such as how to block IP addresses and countries, form protection, and antivirus scanning, you can read about our premium website security.

Threats of Phishing Emails

Now we know what phishing emails are and how to identify them, we can consider what the scammers themselves want to do with your precious personal information once they have it. The damage can cause lasting harm to you or your business. Below are three of the most significant threats posed by phishing emails.

Identity theft

One of the most common outcomes of a successful phishing attack is identity theft. When attackers gain access to personal details such as your name, address, birthdate, or social security number, they can assume your identity in a variety of situations. They might open new credit or debit accounts, apply for loans, claim state benefits, or commit fraud in your name – often without you realizing until it’s too late.

Recovering from identity theft is time-consuming, stressful, and requires evidence gathering. The fallout can seriously damage your credit with institutions and your reputation.

Financial loss

Phishing scams frequently target financial information like bank account details, credit card numbers, or login credentials to online payment services. Once attackers have this access, they can quickly transfer funds, make unauthorized purchases, or install malware designed to drain your accounts over time, right under your nose.

For businesses, the financial impact can be even more severe, especially if payroll systems or vendor payments are compromised.

Data breaches

Phishing doesn’t just affect individuals. Many attacks are aimed at employees to gain access to company networks and confidential data. When a phisher gets past your organization’s defenses, they may trigger a large-scale data breach, exposing sensitive customer data, trade secrets, or internal systems.

This can result in legal penalties, loss of client trust, and long-term damage to your reputation. Depending on the laws applicable to you and the context, you may be responsible for compensating your customers, especially if negligence can be proven.

Additionally, any details stolen from you might be held for ransom. If for example phishers gained access to your Instagram account or website and locked you out, them might promise to return it safely for a hefty price. However, there is no guarantee they will keep their promise. In fact, it’s better to assume they won’t.

What to Do if You Receive a Phishing Email

Most internet users have received phishing emails of varying qualities in their lifetime. If you are unfortunate enough to receive a phishing email from someone pretending to be Webnode, don’t panic. Here are our do’s and don’ts:

Don’t:

• Click any links or download attachments ❌
• Reply to the sender ❌
• Forward the fraudulent messages to anyone else ❌

Do:

• Report the email to: phishing@webnode.com ✅
• Take screenshots ✅
• Delete the email ✅

Closing Thoughts on Phishing

Anyone, be they a private individual or company, can be the target of a phishing attack. Fortunately, there are several ways how to recognize phishing emails in inboxes that can prevent you from giving up sensitive or personal information to bad actors.

Webnode takes the security of its customers seriously. We continue to monitor such attacks and update users through newsletters and our social media. Meanwhile, we implement modern services such as two-factor authentication to keep you safe.

Remember how to report phishing emails? If you find something “smells fishy” in your inbox, contact us immediately at phishing@webnode.com.

Learn more about how to secure your website

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Jamie Faulkner escreve e edita conteúdo capaz de construir comunidades, informar e inspirar ações, seja através de artigos de blog ou de email marketing. Tem interesse especial em sustentabilidade, tecnologia, viagens, saúde e fitness, além de educação. Acima de tudo, é apaixonado por storytelling — tanto no marketing, ajudando marcas a conectar-se com o seu público, como na sua ficção curta publicada. É também cofundador do Discourse Hub, uma instituição de educação onde leciona e desenvolve conteúdo para blogs, newsletters e redes sociais.

The post How to Spot Phishing Emails and Protect Your Website appeared first on Webnode Blog EN.

You no longer need to create written content yourself or pay someone to do it. Webnode’s AI assistant generates personalised text and designs page layouts within your new or existing website.

If you want to overhaul your website or are struggling to add content, your new virtual assistant is here to do the heavy lifting. Attract more visitors, build trust, and multiply your client base.

Index

• Introducing Webnode’s AI Assistant
• Use the AI Assistant to Write Website Copy Instantly 
• Design Pages and Sections with AI Assistant 
• Additional AI tools to help the design 
• Unlock the Full Power of AI

Introducing Webnode’s AI Assistant

Webnode’s AI Assistant is an AI writing tool you can use at any stage of your website creation process. It helps you create the best possible copy for your website, blog, or e-shop — and assists you in optimising your website and building it efficiently.

In contrast, the AI website builder helps you build your initial website by generating a bespoke template for your purpose.

The AI Assistant:

• creates pages faster, as it dramatically reduces time spent on layouts and writing. 
• ensures consistent design, as it follows a unified style. 
• is an easy process, especially for non-technical users, as no manual formatting is needed. 

When to use AI Assistant 

As mentioned above, the assistant can be used at any time during your website creation process. Here are a few examples of when it comes in handy: 

Establishing a new website with Webnode 

If you have just created your new website or blog with the AI website builder, the AI writing assistant will refine and improve the generated outcome. 

Updating an existing Website with Webnode 

Even if you have already run a website through Webnode for a long time, the assistant will help you to enhance, update or rewrite your content according to your needs.

Promoting specific website content 

The AI website content generator is equally useful for refreshing or highlighting specific sections of your site, for example, a product page in your e-shop. 

Generating landing pages 

You can create landing pages and use the AI assistant to optimize your advertising text and call-to-actions.

Webnode AI Assistant is part of a Premium Plan. Log in, purchase a Standard or Profi plan, and start to use AI.

Use the AI Assistant to Write Website Copy Instantly 

Webnode’s AI Assistant writes all text on your pages for you, no matter if it is your personal website, e-shop or blog. Everything involving words, the AI website assistant handles with the right tone of voice and intent.

For instance, we created a sample website for a travel agency. Let’s take a closer look at how the AI Assistant enhances that example:

Original headline

AI prompt to adjust the headline to a specific target audience

New headline suggested by AI Assistant 

Having the text written automatically will be a game-changer, especially if writing isn’t your strong suit. Even for skilled writers, like you bloggers out there, the tool lets you brainstorm new ideas, refine your content and publish faster.

Design Pages and Sections with AI Assistant 

Webnode’s AI website assistant not only helps you write texts, but it also builds visually appealing pages. By suggesting layout, section structure, and image placement, it guides you toward a professional-looking website — no designer needed. 

To add a section with AI Assistant, simply hover between two existing sections and select “AI Assistant”. The example below shows how the AI generates a full introduction section for a travel agency website: 

Section input example for a travel agency website using Webnode’s AI Assistant

AI Assistant section result example for a travel agency website created with Webnode

Different AI prompt – different design 

You are probably wondering if thinking about the prompt and entering it will come close to the effort of writing the text anyway. Let us assure you that the assistant gets more creative the less input it receives. 

Short prompt example 

Results of the short prompt from above 

Note that the input of both prompts, for sections or individual text, is limited to a maximum of 500 characters. 

Image selection and placement 

How the assistant arranges images and text within a section is not arbitrary. Tell it to place an image to the left and have just one subsection, and it will do so. For example, you type “hiking tours, no luggage to carry, only 1 image to the left, short text”, and the image and text are arranged where you want to see them in the section. 

Tip: Note that the assistant selects the visuals from Webnode’s existing image database. The reason is that images are subject to copyright. We recommend you use your own images and protect them. 

Additional AI tools to help the design 

Could you use other tools like ChatGPT? Yes, you could use ChatGPT or Wordtune to generate all written content for your website. If you find the time and joy, it is interesting to copy-paste and compare results. See AI as a catalyst to feed your ideas.  

If you seek additional software to edit images, slide shows, or videos, have a look at the examples on how to create a better website with AI.

But don’t forget that these external AI tools may be subject to a paid service. So, if you aim to speed up your website creation and be consistent with it, it is worth sticking to Webnode’s AI website assistant.

Unlock the Full Power of AI: Why It’s Worth Going Premium 

While the AI website builder is free, Webnode’s AI assistant is part of a Premium Plan. You need at least the Standard Package or higher to benefit from the assistant.  

Compared to how much you would invest in hiring someone to write your text, and all the nerves you may lose in endless communication to get to your desired results, going Premium for only 16.90 USD per month is a sweet deal. 

This is how the AI writing assistant has a direct impact on your business: 

• It makes it easier for people with no technical background to build their website or e-commerce site. 
• Because your content is created faster and even better, people find you easier and, through an improved website design, will stay with you or are more likely to come back. 

Major advantages of the AI website assistant for businesses 

How much does AI Assistant cost

There is no extra fee involved to activate Webnode’s AI Assistant. It is included in the Premium Package Price.

Depending on whether you purchase the Standard, Pro or Business Package, you pay from $202.80 to $418.80 per year. The AI Assistant is just the cherry on top. With any Webnode Premium Plan, you also get:  

• A custom domain (free for the first year) 
• More space for your texts and images 
• Advanced optimization settings for Google 
• Possibility to add the membership feature 
• Options to change the favicon of your website

Webnode’s Premium Plans are designed to grow with you. If you ever need more, you can upgrade anytime, and you will only need to pay the remaining price difference.

Conclusion

The AI Assistant empowers you to create a professional, engaging website without the usual stress or steep learning curve. Whether you’re starting fresh, updating existing content, or launching new landing pages, the assistant helps you write compelling website copy and design beautiful layouts in just a few clicks.

With no extra fees beyond your Premium Plan, it is a cost-effective way to boost your online presence, attract more visitors, and grow your business — all while saving time and effort.

Start with Premium and harness the power of AI Assistant

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Dorothea Eue, a creative person with a scientific and marketing background, likes to jump in the deep end, leaving no blank page for long. With her legal eye and strong research skills, she makes complex and complicated topics simple. She has been writing German and English copy for 5 years, appreciating the mix of creating infographics, tutorials, blog posts, and social media posts. When she is not typing, trail running or hiking fuels her to more actions.

The post Meet Your New Website Co-Creator: The Webnode AI Assistant appeared first on Webnode Blog EN.

What’s Holding Businesses Back

Old billing systems are inefficient. Manual invoicing often results in late payments, errors, and wasted admin time. At the same time, customers expect quick and secure transactions. If paying takes too long or feels unreliable, many won’t complete the process.

Digital payments are becoming the norm. Seamless and instant transactions are no longer optional—they’re a customer expectation.

The Impact of Online Payment Solutions

Modern online invoicing and payment systems bring real business value. Faster payments directly improve your cash flow by reducing delays between delivery and payout. Automation lightens your workload by handling recurring invoices, sending reminders, and tracking payment status.

These platforms also build trust—secure billing makes customers more confident sharing their payment information. All of this adds up to business growth. When your systems run smoothly, you can focus on scaling instead of chasing invoices.

⏱️ SAVE 60% OF YOUR TIME
Work more efficiently with our easy-to-use app.

💸 PAYMENTS TWICE AS FAST
Receive your money up to 9 days earlier.

📱 ACCESS ANYWHERE
Track your business effortlessly on both mobile and the web.

Choosing the Right Payment Gateway

Picking the right payment gateway means looking beyond just getting paid. You need to understand the fee structure—what you’re charged per transaction and whether there are any monthly costs. Security is also critical, so look for platforms that offer data protection and backups.

Just as important is ease of use. If the setup or interface is frustrating, chances are you won’t stick with it. Lastly, choose a system that supports your brand. Customizable invoices and professional design make your business look more credible.

How Webnode + Billdu Helps

• Create professional invoices in seconds with branded templates that match your business.
• Get paid instantly via Google Pay, Apple Pay, PayPal, etc., on desktop or mobile.
• Automate your billing workflow, from recurring invoices to payment reminders.
• Turn quotes into invoices with one click and track the entire process.
• Manage expenses and track cash flow with built-in expense logging.
• Work on the go using a full-featured mobile app for iOS and Android.

Time to Upgrade. It’s fast, secure, and built for small businesses.

Start invoicing for free and simplify how you get paid

The post Why Every Business Should Offer Seamless Online Invoicing & Payments appeared first on Webnode Blog EN.

Invoicing and payments shouldn’t slow you down. That’s why Webnode now integrates with Billdu, giving you a smarter way to manage invoices online and get paid easily. 

What Is Online Invoicing Software

Online payment solutions take the hassle out of getting paid. You can create, send, and track invoices in just a few clicks. No more back-and-forth emails or lost documents. 

It helps small businesses get paid faster and more reliably. Online invoicing reduces errors, triggers reminders, and gives clients a secure way to pay. 

Why the Webnode and Billdu Online Invoicing Saves You Time

Manual invoicing is a time sink. Updating spreadsheets, sending follow-ups, and chasing payments can pile up fast. Most small business owners are already juggling too much. 

With Webnode + Billdu, you create professional invoices and let customers pay online. 

How to Start in 3 Easy Steps  

1) Build your website with Webnode. Use one of the templates to set up a professional website tailored to your services or products.

2) Activate Billdu directly in Webnode. Skip messy integrations — setup is just a simple click away. 

3) Start invoicing and receiving payments. Your clients can pay using credit cards, Apple Pay and Google Pay, or other popular options. You can track payments, set automatic reminders, and focus on your business. 

Smart Features You’ll Love

Here are a few tools that simplify invoicing and help your business look more professional:

Branded, customizable invoice templates: Add your logo and company style so your invoices look consistent and professional. 

Quotes, delivery notes, and expense tracking all in one place: Turn estimates into invoices, attach proof of delivery, and monitor costs with ease. 

Mobile-friendly invoicing: Use the Billdu mobile app to send invoices, check status, and get paid from anywhere.

Why It’s Perfect for Small Businesses

Whether you’re a freelancer or selling products online, Billdu offers a streamlined invoicing setup that fits right into your workflow.

It’s software designed for small business owners, simple to use, yet powerful enough to handle your day-to-day needs. Plus, it supports built-in payment solutions like credit cards, mobile payments, and more, so your clients can pay you quickly and securely.

Activate Billdu to start invoicing for free

The post Webnode and Billdu: The Easiest Way to Invoice and Get Paid Online appeared first on Webnode Blog EN.

Learn more about how to create a website with AI in 5 quick steps. We will show you how to do it and how little effort it takes to make any website.

Index

• What is an AI Website Builder
• The Advantages of an AI Website Builder
• Steps to Design your Website with AI Website Builder
• Video tutorial
• How much does an AI Website Builder cost

What is an AI Website Builder

It’s like a clever assistant that makes websites for you. You no longer need to plan, structure or write content for your website. Artificial intelligence does it all by itself. 

It knows how websites are usually made and follows those patterns, like using a recipe. That’s why many people love AI website builders—they make websites super quick, fun, and easy. 

The Advantages of an AI-powered Website Builder

Artificial intelligence has simplified your life for quite some time, and so will our AI website builder. It offers more than just a template to work with.

Compare the two images below to see the difference. One shows the starting page of a travel agency website created by choosing an appropriate website template. The second, meanwhile, shows the starting page of a travel agency website generated with Webnode’s AI website builder. 

Example of a published website template for Travel Agencies with Webnode before manually editing it.

AI-generated travel agency homepage created with Webnode and ready to be customized.

Using an AI-powered website generator, like Webnode, not only saves you time, but it also offers:

• Automated Text Generation: Composes complete texts, including titles, page names, and section text.
• Automatic Content Pairing: Matches textual content with relevant images. 
• Comprehensive Page Structuring: Predefines all pages on your site. 
• Smooth Menu Navigation: Pages and internal links are set up intuitively. 
• Market-Adapted Content: Fits written content and tone to your target market. 
• Expedited Results: Your new website can be live in 30 seconds. 
• Instant Online Presence: Accelerates your online presence, bypassing pre-publication checks such as text and page linking, or precise subpage placement.

Thus, Webnode’s AI tool gives you the ideal starting point to create your web presence. Further customization and refinements are always possible, allowing your website to evolve alongside your needs.

Steps to Design your Website with Webnodes AI Website Builder for Free

With AI, it only takes 5 steps to finish your website:

1. Log into the Webnode using your email address and give your website a name 

Tip: When deciding upon your website name, try to fit it as close to your business as possible. Remember that this name is your website address, unless you register your own domain name. 

Make sure to select “with AI help” to create your site. 

2. Describe your Topic: AI, like a curious friend, will ask for some information first to get to know your website’s purpose. Through this interaction, it becomes attuned to what your website will represent and tailors its creative approach accordingly.

Example of a brief topic description for a travel website. 

Tip: Mention your target audience in the description to speak with the voice of your people.

3. Select suggested template: Based on your description, the AI builder then suggests 3 different website templates. 

3 website templates for a travel agency website generated by AI

Tip: Click on “Get more designs” to generate another set of 3 new templates. 

4. Optionally customize your design: You can customise the design already by choosing “customize the selected version”.

Customize colours and font of the selected template. 

Remember, you can always change the design and layout of your template after the AI builder has finished your website. 

5. Finish your website: By clicking on the “Finish & go to the editor” button, the AI builder will direct you to the website editor or CMS. Here, you can further adjust your website content or directly publish your site with a single click of the “Publish” button in the top-right corner of the editor.

Video tutorial: See how to create a website using the AI website builder step-by-step

How much does an AI Website Builder cost

You can use the AI builder – just as described in this article – completely for free. Editing your website content afterwards is also free.

If you’d like to unlock advanced features, such as connecting your own domain name or accessing more customization tools, these are available through our Premium Plans. You can upgrade or switch plans anytime to fit your needs. 

Conclusion

Creating a website with AI is simple and efficient. Webnodes’ AI website builder takes care of the heavy lifting by generating content, choosing images, and structuring your pages intelligently.

Whether you’re creating your first website or looking to save time on your next project, this tool offers an effortless, fast, and effective way to get online. Try it out and see how quickly your dream website becomes a reality.

Create a website with Webnodes’ AI Website Builder

The post How to Build a Website with AI Website Builder appeared first on Webnode Blog EN.

Switching to a booking website helps you save time, look more professional, and increase revenue.

1. Your Business Stays Open 24/7

An online booking system lets customers book appointments anytime, from any device. You don’t need to be available for bookings to happen. That kind of flexibility leads to more bookings and happier customers.

2. You Save Hours Every Week

Manual scheduling takes time and often leads to mistakes. When you automate online bookings with a booking calendar on your website, you save valuable hours and avoid scheduling mistakes. Online booking with the Webnode website is fast, flexible, and built for small businesses.

3. Fewer No-Shows and Double Bookings

People forget appointments—it happens. Smart scheduling tools can send confirmations and follow-up messages to keep your clients informed. This helps reduce no-shows and stops double bookings from happening, making your calendar more reliable.

4. You Look More Professional

A sleek booking page on your website shows you’re running a modern business. It builds trust and makes you stand out from competitors who are still stuck in manual processes.

5. You Make It Easy for People to Say Yes

If a potential customer lands on your website and can’t book right away, there’s a good chance they’ll leave. A booking button right there makes it easy to turn visitors into paying customers.

Know all online booking features

Build a Booking Website with Webnode

An online booking system works best when it’s part of a well-designed and easy-to-use website. This is where Webnode comes in. Webnode online booking delivers a smooth, reliable, and professional customer experience from first click to confirmed booking.

See how to purchase the online booking add-on service for your Webnode website.

Some of the top benefits of a booking website include:

• 24/7 online booking
• “Book Now” buttons for social media
• Automated reminders and confirmations
• Secure payment options
• Custom booking forms for different business types

Using an online booking system saves time and leads to more bookings and customers. With Webnode’s booking website, it’s easy to start.

Start your online bookings today

The post 5 Reasons Why Your Business Needs an Online Booking System appeared first on Webnode Blog EN.

There’s a smoother way to handle it. Webnode now works with SimplyBook.me integration, so you can build a booking website and take appointments from the same place. You get scheduling, payments, and customer management all in one place — all part of the Webnode online booking system. 

Why an Online Booking System Matters

More people expect to book online without hassle. If your setup isn’t fast and easy, they might not book at all. Online booking gives your business an edge — less manual work, fewer errors, and more confirmed appointments. 

You also get built-in payment options and automatic reminders. That means fewer no-shows and better cash flow. If you’re wondering how to make a booking website, this is the easiest way to start. 

What a Website with a Booking System Actually Does 

It’s simple. Clients visit your website, pick a service, choose a time, and confirm. They can even pay in advance and get a confirmation instantly. This is exactly what people expect when using an online booking website. 

This kind of setup works great for beauty salon websites, coaches, tutors, yoga studios, photographers — pretty much any business that takes appointments. Your website becomes your booking desk. 

If you want to make a website for booking appointments, this solution covers everything you need. 

Booking interface from a Webnode website with SimplyBook.me

Key Benefits of Using a Website with a Booking System 

• Real-time availability: Clients see what times are open right away—no need to message or call 
• Payment integration: Accept payments through your website with Stripe, PayPal, and more 
• Automated confirmations and reminders: Reduce no-shows with emails or SMS 
• Clean customer experience: The full booking happens on your website, without outside links 
• Time saved for you: No more manual calendar updates or back-and-forth messaging 

Create your booking website with Webnode

Who Can Benefit from Online Booking

Plenty of businesses benefit from online booking. Whether you just want to add an appointment booking to your website or set up a full scheduling system, it’s a smart move if you’re in:  

• Health & wellness (e.g., spas, yoga studios, therapists),  
• Education & coaching (e.g., tutors, personal trainers, consultants),  
• Beauty & fashion (e.g., hair salons, nail studios, personal stylists),   
• Events & entertainment (e.g., photographers, DJs, venue rentals) 

Learn how adding an online booking system can make things easier for your customers, and help your business get more bookings and run more smoothly.

How Online Booking Works 

Let’s say you run a salon. A client lands on your website, browses your list of services — like facials or manicures — then books a time that works. The system confirms the booking automatically and can send reminders too. 

You spend less time on logistics, and your client gets a smooth experience. Everyone wins. This is how the Webnode online booking system actually works without extra effort on your part. 

Choosing Between Booking Systems 

You’ve got two options: standalone booking tools or integrated ones. Integrated tools connect everything on your website seamlessly, while standalone ones often require extra steps. Standalone tools need a separate link and don’t always sync well with your website. Integrated tools, like Webnode with SimplyBook.me integration, keep everything in one place. 

That means a better user experience for your clients — and less tech hassle for you. If you’re looking for a website builder with a booking system, integrated is the way to go. 

Why Webnode and SimplyBook.me Works So Well 

With this setup, you don’t need any technical skills. You build a booking website, install the plugin tool, and you’re ready to go. It’s fast, clean, and built for real businesses like yours. 

Ready to spend less time on scheduling and more time on your actual work?

Build your website with online booking right now

The post Webnode Online Booking: Everything You Need to Know appeared first on Webnode Blog EN.

But building a high-converting landing page is challenging. You need to know how to string the right words and visuals together to lead users to take action. Otherwise, your sales funnel could be a waste of time and money.

Luckily, we have some tips that can help. Let’s take a closer look at creating a landing page that convert traffic into leads and customers.

Understanding high-converting landing pages

A landing page is a standalone web page with a single goal: Conversion. 

Whether you want someone to sign up for your email list, download a guide, or buy a product, a landing page directs visitors to that action. Which is why they’re a pivotal component in your sales funnel.

A successful landing page gives users a reason to trust you and makes it easy for them to follow through. 

The headline, visuals, and call-to-action should all lead visitors down one path. If your landing page tries to do too much, you’ll confuse your audience and miss the opportunity to convert them.

You also need to make sure your landing pages can handle traffic spikes. (If your landing page goes down during a marketing campaign, you’ll lose valuable leads and sales.) A data backup strategy and a solid recovery time objective (RTO) plan are essential to keeping your page up and running. 

Types of landing pages and conversion goals

Different landing pages serve different purposes based on your goals. If you’re looking for fast conversions, text-only landing pages work well. They’re simple, quick to load, and focus the visitor on a single message or call to action.

Long-copy landing pages let you dive into the details. Use these when you’re selling a complex or high-ticket product or service. More copy gives you space to handle objections and build trust with your audience.

Short-copy landing pages get straight to the point. If your offer is easy to understand or familiar, a concise page boosts engagement by reducing decision fatigue.

Video landing pages are powerful for storytelling. They capture attention and work best when you need to showcase a product or build an emotional connection. Keep the video short and focused on the outcome you want.

Components of high-converting landing pages

Creating a landing page that connects with your audience requires a deep understanding of their behaviors and preferences, just as educational institutions do when developing personalized student journeys.

It’s all about using data to meet your audience where they are—creating a landing page that feels tailored, relevant, and results-oriented. A high-converting landing page has several important elements. 

Headline with a hook

The headline is the first thing visitors see, so it needs to grab attention quickly.

Spark curiosity and speak directly to their emotions. A good rule is to think about the problem your audience faces and the benefit they’ll get from your solution.

Use the AIDA (Attention, Interest, Desire, Action) or PAS (Problem, Agitation, Solution) formulas to structure your headline. These copywriting techniques guide the reader through a journey that ends with them taking action.

Source

For example, instead of a bland headline like “Get More Leads,” try something more engaging like “Struggling to Find Customers? Here’s the Secret to Tripling Your Leads in 30 Days.” It’s specific, emotional, and directly addresses the reader’s pain point. 

High-impact visuals (image, video, etc.)

People process visuals faster than text, so be sure to use high-quality images or videos to make your landing page more engaging. 

Look for visuals that support your content and connect emotionally with your audience.

Adding a live and interactive demo to SaaS landing pages is a highly effective strategy to boost conversions. It offers firsthand experience so that potential customers can address their curiosity and demonstrate the tool’s value without needing to sign up or schedule a demo. 

Take Tyk, a leading API management platform, for instance. The brand offers a live demo of its dashboard directly on the landing page. This hands-on experience lets visitors explore the tool and its capabilities in real-time, which reduces friction in the decision-making process. 

This approach helps increase engagement and foster confidence, which ultimately leads to higher conversion rates.

Source

Social proof (customer testimonials)

Social proof builds trust with potential customers. If visitors see that other people are using and loving your product, they’ll be more inclined to follow suit. Even a few customer testimonials can make a huge difference in building credibility.

For example, you could feature a quote from a satisfied user. Or add screenshots of positive brand mentions from social media users who bought and loved your product or service.

Source

You could also have a dedicated “ratings and reviews” section on your landing page.

Source

If you have well-known clients or brands that endorse your product, show their logos, too. 

List of benefits

When it comes to landing pages, features don’t sell — benefits do. Visitors want to know how your product or service will make their life easier, business better, or solve their problems. 

You need to connect the dots for them. List your product’s core benefits in bullet points (and follow them up with relevant features or explanations). Make sure each point is clear and directly addresses your target audience’s pain points. 

For example, if you’re selling an email marketing tool, you might list benefits like: 

• “Create more impactful campaigns with audience segmentation” 
• “Easily grow your email list with targeted campaigns”
• “Save time with automated email sequences” 

Keep it scannable so visitors can quickly understand how you’re going to help them.

Features describe what your product or service does. For example, “Our email marketing tool includes audience segmentation”. Benefits, on the other hand, describe how these features can improve the customer’s experience. 

When focusing on the benefits, you’re addressing your visitors’ pain points and showing them how and why your product or service is the best solution for their needs. 

Call-to-action

A clear, bold call-to-action (CTA) is critical to conversions. Don’t overload your landing page with multiple CTAs — that’ll only confuse your visitors. Instead, guide them toward one specific action. 

This doesn’t mean you can’t list your CTA a few times (especially if you have a long-copy landing page). But don’t change your CTA’s goal.

For example, you could sprinkle “Sign up for your free trial,” “Get your free trial,” and “Get the trial” throughout your landing page. But don’t try to divert their attention with separate goals, such as “Book a demo call,” “Try it now,” and “Sign up for our email list.”

The color of your CTA buttons matters, too. Blue buttons tend to evoke trust, while brighter colors like orange and pink can trigger excitement and urgency in different demographics. Test different colors to find out what works best for your audience. 

And always make sure the CTA stands out from the rest of the page. Make the CTA copy clear and action-oriented. Instead of “Submit,” try something more compelling like “Get My Free Guide” or “Start My Free Trial.”

High-converting landing pages examples

Here are some real-world examples of landing pages that convert.

• SoFi’s law school loans landing page

Source

SoFi’s law school loans landing page is a masterclass in conversion. The brand breaks up the page with dedicated sections its audience can read through to learn how its law school loans work. 

The headline (“Low-rate student loans for law school degrees”) speaks directly to the target audience and their core needs. 

The page also features strong trust signals. A Money Magazine badge and customer reviews build credibility — and the promise that checking your rate won’t impact your credit score eliminates a major barrier to action. Finally, the CTA buttons — “View your rate” and “Learn more” — are clear and intuitive.

Key benefits are also listed on the landing page, all help motivate prospective law students to take the next step. 

• Maria Wendt’s coaching program landing page

Maria Wendt’s landing page for her coaching program converts at an impressive 71%. Why? It’s straightforward and focused. 

The page features bold, specific headlines that speak directly to her target market’s struggles. She also emphasizes urgency with limited-time offers and includes plenty of social proof through testimonials from satisfied clients.

To build landing pages that convert like this one, Maria recommends to: 

• Make sure your landing pages are super intentional (every element should have a clear reason for being there)
• Have a section that compares what you offer versus what the competition offers
• Include an “About Me” or “About Us” section
• Include descriptive mock-up images (so your audience knows exactly what they’re getting)
• Include a “Value stack” or a “Value menu” section with prices
• Use a strong headline (and follow-up headlines)
• Include a “What you get” section 
• Add an objection handling section
• Eliminate fluff in your copywriting 
• Include a “Who it’s for” section
• Have a testimonials section
• Include a clear next step
• Add an FAQ section

How to build a landing page with Webnode

If you’re looking for an easy way to build a landing page, Webnode is a great solution. Webnode offers templates designed to convert, meaning you don’t need any design experience to get started.

To create a simple landing page, choose a Webnode template that fits your conversion goal. 

Customize the design with high-quality images, an emotional headline, and a clear CTA. 

Use the drag-and-drop website builder to rearrange elements as needed, and don’t forget to include social proof and a benefits section. (Go the extra mile by infusing all of the tips we’ve covered in this guide.)

Conclusion

Creating a high-converting landing page comes down to understanding your audience and removing friction from their decision-making process. 

Focus on crafting an emotional headline, use visuals to support your content, build trust with social proof, and guide visitors with a clear CTA. With these elements in place, you’ll be well on your way to creating a landing page that converts.

Ready to build your perfect landing page? Get started with Webnode for free

Author Bio:

Ioana Wilkinson – Ioana is a business strategist and content writer for B2B tech and SaaS brands. She also helps aspiring entrepreneurs build remote businesses. Born in Transylvania and raised in Texas, Ioana has been living the digital nomad life since 2016. When she’s not writing, you can catch her snorkeling, exploring, or enjoying a café con leche in Barcelona.

The post Practical Tips for Creating a Landing Page that Converts appeared first on Webnode Blog EN.